[ad]Humans are very visually oriented, that is why, and this will not come as a surprise to you, your first impression counts. This goes for meeting someone of the opposite sex, but it definately goes for your website. On different levels even!
First of all it’s important that your website looks nice and clean, well structured, not messy (in my case, don’t make the website a copy of my desk: a complete mess with piles everywhere). Nobody likes to read and follow a website which looks like crap, with bad colors and bad navigation and layout.
The second level is in the same line. As you most probably already know, a great way to increase your AdSense earnings is to place multiple ad units on your webpages (if they have enough content that is). However, when doing this, keep this title in mind: of the first impression people get from your blog or website is that its only purpoise is to trick the visitor into clucking the ads, then you fail. Your visitors aren’t stupid. They don’t fall for that, and will most probably leave your blog again.
The third level where this title fits, is in the same line as the second level (but not the first, great thinking huh? 
). If you have multiple adsense units on your website, google will place the ads that are best performing in the first ad unit that they encounter! They know it too, the first impressionis very important. And they don’t particularly want you to succeed, but they want to auuccees, so they help you in this way.
[ad#r]Now, what does this mean? Well, google puts the ad that has won the adwords auction, and thus has the highest payout per click, first in your ad units. This means that (watch out! Math part coming!) if you get this ad with the highest pyout for your page, to show up in the ad-unit that has the highest clickthrough rate for your page, you will get the maximum revenue possible for your page! However, there is a small pitfall to watch out for: the first ad-unit is not necessarily the first ad-unit that shows up on your page, but is the first ad-unit that shows up in your code. Depending on the layout and setup of your site, CDs can trick you, and the first ad-unit to show up in the code can even be the last ad-unit showing on your website. So a minimum of codediving is necessary here!
I hope you found this article to be usefull, and if so, feel free to social bookmark it. Should you still have any questions, please feel free to ask them via the comments!
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[...] This post was mentioned on Twitter by icantinternet, icantinternet. icantinternet said: RT @icantinternet Adsense tip: First Impression is everything. http://ow.ly/1mJiX3 [...]
I really agree with the thing that first impression quits really the entire identity of the one. If your site is clean first of all then the image will be automatically clear. This is great adsense tip.
Glad you like it! First impression counts is something that is important in every aspect of communication with people.
I have no faith in Google as to PR or which part of the ad unit is going to pay the highest click ratio. It’s enough that I’ve placed the ad, I don’t worry about what Google places on it.
What I do worry about is the quality of the content I post and how I interact with my readers.
.-= Sire´s last blog ..Why I Will Never Be A ProBlogger [http://wassupblog.com/why-i-will-never-be-a-problogger/] =-.
@Sire: I have to agree, it is much better to have a “not so optimised” adsense ad that is clicked on by your readers because they trust you, than it is to have a “very well optimised” adsense ad that is never clicked because you have no traffic, or very unloyal traffic. However, I can see the need for some to finetune their ads this way, even though I must admit I don’t.
Social comments and analytics for this post…
This post was mentioned on Twitter by icantinternet: RT @icantinternet Adsense tip: First Impression is everything. http://ow.ly/1mJiX3…
Thanks for the tips. I’m using Adsense on one of my blogs, however I didn’t know how the placement was determined.
I have a question for you. Did you submit this post at Blog Engage? I planned on voting it up.
Thanks!
@Ileane
Hi Ileane, glad I could teach you something new today
I hadn’t yet submitted it to BlogEngage, but have now, so go ahead and vote! 
Here’s the link: http://www.blogengage.com/story.php?id=41722
Adsense tip: First Impression is everything. | iCan’t Internet…
First impression counts. This is true in many aspects of life, but also for your Adsense ads. Read this article to find out why. And as a bonus, find out how to increase your Adsense income….