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Using channels in Adsense

Adsense’s channels often seem intimidating to new adsense users, and many people do not see the use of them.
However, since knowledge is power, channels are the adsense equivalent of power. Channels can bring you insight in the performance of your different websites, ad-placements, colorschemes, ad-types, pages, and much more.

So how do you use these channels? How do you create them?

First, go to the Setup page in your adsense account. Then choose Channels -> Add channel.

Here you can choose a name for your channel. Best is to use a name that describes what your channel will measure. For instance, I always use an abbreviation of the website the channel will measure, followed by the specifications of the channel.

[ad]These specifications are what the channel will measure, so what you want to check out. Are you trying to compare two different ad-layouts? Then name your channels iCantLeaderbord and iCantBanner. Do you want to see which placement works best? Then use iCantLeftBlock and iCantRightBlock. Do you want to check out which works best, pages or post? Then use iCantPages and iCantPosts.

As you can see, the measurementpower of channels is immense, and its data can bright you alot of insight and wisdom. One of the best ways to increase your adsense earnings is to experiment. What is the use of experimenting when you cannot measure the effect of your experiments? None, indeed.

Adsense Channels allow you to experiment with your colorschemes, ad-placements, ad-types, and more, and it allows you to track and measure those experiments!

Now, channels of course have no use if you cannot attach them to your ads. You can attach your newly created channels to your ads while you are using the new-ad wizard, or by adjusting the settings of your ad afterwards.

You can select your new channel from the list, or you can search for it via the search-function (as shown).

If you wish to track multiple things at once, you can always attach more than one channel to a single ad, same as you can attach multiple ads to one single channel.

Now, with this newly aquired wisdom, go out to your Google Adsense Admin page, and experiment!

Good luck my friends, and share your findings and questions in the comment section below.

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14 Responses to “Using channels in Adsense”

  1. gadgets - http://www.blueunplugged.com/c.aspx?c=55661 says:

    channels of course have no use if you cannot attach them to your ads.

  2. Roshan Dark - http://www.firstpropertychoice.com/portfolio.aspx?portkey=105 says:

    i have already used custom channel and url channel both ,nice to learn from here also, nice post.

  3. morison dony - http://www.forumsgenerator.com says:

    To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.

  4. commercials - http://www.thefunnyads.com says:

    I’m having trouble using channels, it seems everytime I tried adding a channel to an ad unit, it won’t save
    .-= commercials´s last blog ..Life’s Too Short For The Wrong Job! [http://www.thefunnyads.com/lifes-too-short-for-the-wrong-job/] =-.

  5. acnecare - http://www.acnetreatmentdigest.com says:

    i am a beginner in monetizing my blog with Adsense. i still need to learn more about the tips and tricks on Adsense. hopefully i might be able to earn a decent amount of cash on Adsense.

  6. Joint88 - http://www.arthritistreatmentlab.com says:

    Adsense is my main source of income when making money online. nothing beats adsense when it comes to making money online.

    • admin - http://www.icantinternet.org says:

      @joint88: not sure if othing beats it, but it sure is a safe, and proper method of earning online! :-)

  7. Qazeem - http://womenshealthcity.blogspot.com/ says:

    Please guys, I need help on how to create a similar site, full automated and optimized with google adsense like .

    Can someone teach me.
    .-= Qazeem´s last blog ..Pregnancy Miracle – Your Solution to Infertility & Barrenness [http://womenshealthcity.blogspot.com/2009/05/pregnancy-miracle-your-solution-to.html] =-.

  8. uberVU - social comments - says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by icantinternet: http://bit.ly/IzDtj…

  9. Starting with Adsense | iCan't Internet - http://www.icantinternet.org/2009/03/starting-with-adsense/ says:

    [...] 8. Read Adsense is math to fully understand why visitors are important, and how you can increase your earnings, and measure your adsense-details. [...]

  10. PurpleB - http://www.mypurplebutterfly.net says:

    i still don’t understand the channels…sorry! help

    • Bjorn - http://www.icantinternet.org says:

      Think of channels as tags that you can add to your adsense adblocks. This way, you can check your income and clicks per “tag”.

  11. David Gordon - http://www.successblogs.co.uk says:

    I use chaneels for every adsense ad I place on my blog. It’s the onlyway I can keep track of which of my ads are working. I name each chaneel by the blog name, and where it is.

    For example MyblogSinglepostSidebar once you start using channels you’ll wonder what you ever did without them.

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