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This was a Guest Post by Mr. I. He blogs about Blogging Tips and Resources at Blogging With Success blog. If you liked this post, consider subscribing to Blogging With Success Newsletter.
Scams are common across internet and one of the biggest problem for any businessman. Scammers do not just steal money, they also steal the trust. Once they fool someone, the person becomes over-conscious about security and it becomes hard to sell anything to him. The first sign that can make visitor trust you is your sales page design and content. Here are 5 tips to make sure your sales page impresses the visitor and does not turn him off!
- Fluff: Most people fill their page with lot of fluff! They fill in everything they can and do not make clear what product will do. Do not do this. Get straight to the point from first word and stay laser focused.
- Long Pages: Long pages are good for nothing. First, no one has time to read such a long page even if product is exceptional. Second, getting straight to point is what you have to do. Look at Yaro Starak’s landing page, it is simple and short. And its very effective too. I am sure you will not have been much impressed by a long page for same product.
- Useless Testimonials: Testimonials do make people confident about product but adding too much of them is waste of space. Second mistake with testimonials is that they do not appear to be from real person. Best practice is to include 3-4 testimonials only with proper contact information of person.
- High Claims: I will never trust anyone claiming to make me millionaire if I buy a product worth $20 or even $10! It’s just common sense. Why would someone sell his million dollar formula so cheap? Make sure you claim something believable!
- No Proofs: OK, so someone is trying to sell me a shiny product about making money but has no solid proof that he has made money himself! I will never buy it! Remember, almost 80% of such products are of people who have no actual experience with money making! They want to make money by selling that product, nothing else! Remember, if you do not have proofs on your page, you might be turning off visitors. So, include proofs!
Over to Readers
Have any tip/suggestion to make sure the page does not look like a scam? Share in comments!
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Very nice information. Thanks for this.
I am always eager for information about working from home. Thanks!
Well on my marketing-related blog I have a general policy that I don’t promote something I haven’t bought, tried with, or somehow have faith in based on personal experience. For the most part I only promote things I have bought. Although, I do have enough experience for example with Yaro, that I would link to his coaching programs if appropriate – although though I haven’t used the coaching programs I have read a lot of his stuff and applied it, and he has shown that his products and materials are useful and worthwhile. So he has earned my trust that way.
But in general I am very careful about only promoting things I would use myself and recommend to friends. I have sometimes had an affiliate link on my blog which I removed when I found the product to be faulty.
Another thing – I try to link to what will help my READERS the most, not just what will make money. I sometimes promote products that have no affiliate program attached. If I think they will help people.
One last point I could add applies to blogging. If you just promote product after product, no one will listen to you. Its important to provide useful or at least entertaining posts on a regular basis. When there is a proper balance, an occasional review or promotion is fine. People are also more likely to listen to you and read your review, if they have found your information to be useful, insightful, or even funny.
If they can relate to you they are more likely to listen to you. If you have honestly tried to help them, and succeeded at least to some degree, they are more likely to trust your recommendations and suggestions.
Anna´s last blog ..Understanding Google Analytics & How to Use It
@Anna: Thanks for your usefull thoughts and additions Anna! I think you are right, only promoting things that you have tried yourself, and would recommend to friends is a good way of working!
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
@Computing Tips: thanks! I do my best
Tips are very hepful for just preventing sales free from scam apperance. Thanks for sharing the great tips.